America Online and TNT Go INTO THE WEST
Multi-Faceted Collaboration Includes Today’s World Premiere of Sarah McLachlan/Robbie Robertson Music Video "World on Fire," plus Trailer, Previews and Recaps Only on AOL.com
INTO THE WEST, from DreamWorks Television and Executive Producer Steven Spielberg, To Premiere Friday, June 10, Exclusively on TNT
In an extensive on-air and online programming and promotional agreement, America Online and Turner Network Television (TNT) are teaming up to bring online consumers an array of video programming, not available anywhere else, surrounding TNT’s six-week television event INTO THE WEST, from DreamWorks Television and executive producer Steven Spielberg. This collaboration kicks off today with the world premiere of the "World on Fire" music video by Sarah McLachlan and Robbie Robertson on AOL Music’s First View at www.aolmusic.com. For this never-before-seen video, directed by Paul Fedor and featuring clips from INTO THE WEST, multi-platinum and Grammy-winning recording artist Sarah McLachlan re-recorded her chart-topping single as a duet with legendary songwriter Robbie Robertson. The premiere will be showcased as part of AOL Music’s popular First View franchise that debuts new music videos before they are seen anywhere else. INTO THE WEST will premiere Friday, June 10, exclusively on TNT.
Other video content includes an INTO THE WEST trailer, as well as weekly episode previews and recaps that can be seen via the AOL.com Web site at aol.com/television. In addition, as a sponsor of INTO THE WEST, AOL will receive numerous on-air mentions, pointing viewers to AOL to discover this online programming.
"As the drama network, it’s key that we find unique ways to connect with consumers emotionally in our marketing, and music is one of the best ways for us to do so," said Tom Carr, senior vice president of marketing for TNT. "By featuring the premiere of the ‘World on Fire’ music video on AOL.com, we are giving music fans an innovative platform through which to discover INTO THE WEST, while at the same time extending the reach of our marketing campaign."
Patricia Karpas, vice president and general manager, AOL Television added, "This collaboration between AOL and TNT surrounding INTO THE WEST draws upon our companies’ strengths to demonstrate how the television experience can be extended from on-air to online. And, the ‘World on Fire’ video premiere further shows the crossover between music and television, while leveraging AOL’s massive reach to bring this video to a large and engaged audience."
TNT’s INTO THE WEST tells the story of the opening of the American West, a dramatic, personal tale of the adventurous exploration of the American wilderness, the clash of two cultures, the rush to riches in a new land and the building of a new civilization. This landmark production is co-executive-produced by Darryl Frank (Taken, Las Vegas) and Justin Falvey (Las Vegas), co-heads of DreamWorks Television, and William Mastrosimone (Sinatra, The Burning Season), who also wrote the overall story for the series and the scripts for three of its installments. David A. Rosemont, executive producer of TNT’s Purgatory and Emmy-winning Door to Door, serves as producer for the project, and Kirk Ellis (Anne Frank) is the supervising producer.
The six-week television event features an enormous cast headed by Matthew Settle (U-571, Band of Brothers); Skeet Ulrich (Miracles, As Good as It Gets); Michael Spears (Dances with Wolves, TNT’s Broken Chain); Tonantzin Carmelo (King Rikki, 187 Shadow Lane); George Leach (DreamKeeper, After the Harvest); and Zahn McClarnon (TNT’s Crazy Horse and Cooperstown). Each two-hour episode will be featured in a three-play weekend, airing on Friday, Saturday and Sunday at 8 p.m. (ET/PT).
|
