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Fan-Campaign: How they tried to save FIREFLY!
One of the key-campaign starters tells her story! She disliked the show in the beginning! This report tells the complete story, with the involvement of Joss' wife and Mutant Enemy... |
Allyson Beatrice tells the story. The long article is worth the time. It cotains a lot of background informations, it describes the networks goals and the hard work to convince the fandom.
Here a short extract to get an impression:
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 While we had a lot of leeway in what we could do to try and advertise the series, we had to be very careful not to reveal that Mutant Enemy was helping us in any way. There could be no appearance of impropriety. Years before, Kristen had campaigned hard to get the WB network to air the season three finale of Buffy the Vampire Slayer. The network had canceled the airing of the finale because Buffy the fictional slayer blew up her fictional high school, and the real life Columbine shootings were still so recent. Since the network thought that the cult TV audience couldn't tell the difference between the Trenchcoat Mafia and Sarah Michelle Gellar, they thought it would be a PR nightmare to air the episode. Whatever. WB network head Jamie Kellner admitted in an internet chat that he never actually viewed the finale before making his decision. So Kristen raised funds and purchased a full page ad in Daily Variety asking Kellner to pull his head out of his bloated ass and air the episode. The ad was titled, Stand Up for Buffy. The network accused Buffy's producers of buying the ad themselves, which seemed an effort by WB executives to dismiss the audience's ire as nonexistent. By the time the WB got around to airing the finale, thousands of fans had already seen it through the most massive online-tape trading tree ever assembled. The episode had aired in Canada, and our friends to the North took pity upon us and sent copies out en masse.
We didn't want any accusations of insider orchestrations to happen with the Firefly campaign. It was hugely important for the advertisers and network to know that there was a growing, devoted fanbase willing to spend an obscene amount of cash to keep the show on the air. The trouble was that Kristen and I weren't sure if the fandom was all that devoted, and even if they were, if we could get them to understand what we were doing and trust us enough to send us money and follow our lead.
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Read the complete and really great report by hitting the source-link!
| | [by roadi (emahollywood) ] [0 comments]
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Buffy the Vampire Slayer, its characters, and the Buffy logo are the property of Joss Whedon, Mutant Enemy, the WB Television Network, and Twentieth Century Fox. Angel-The Series, its characters, and the Buffy logo are the property of Joss Whedon, Mutant Enemy, the WB Television Network, and Twentieth Century Fox.Other Series, their characters and logos are property of the proper right owners.
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